GTM Assessment
Privacy notice
Effective November 5, 2026. The GTM Assessment is provided by Go-to-Market Partners, LLC (GTM Partners). Most people take it through a link from a Certified Partner: an independent consultant, fractional executive or agency trained in our frameworks.
What we collect
The details you enter (such as your name, work email, title and company information), your answers, and how you arrived (the link you used and any campaign tags on it).
How it’s used
- To build your report and email it to you.
- To share your details and results with the Partner whose link you used, so they can review them with you. If you took it directly with GTM Partners, they go to GTM Partners.
- In anonymous, combined form, to improve the assessment and produce benchmarks that can’t identify you or your company.
Who sees it
The Partner. GTM Partners provides the software and doesn’t review individual submissions; our staff access your information only when needed to support or maintain the assessment, much like a software provider’s technical team. If you came through a Partner’s link, GTM Partners won’t contact you about it; any follow-up comes from the Partner. Partners are independent businesses, so their own practices cover how they follow up.
We don’t sell your information or add you to marketing lists because you took the assessment. Our hosting, database and email providers process it only to run the assessment.
Team assessments
Your answers are anonymous to your team: team results show combined answers, not who said what. The Partner working with your team sees each person’s details and answers so they can prepare the team discussion.
Cookies
Only the few the assessment needs to work: saving your progress, reopening your results, and remembering which link you came from. No advertising or analytics trackers.
Your choices
To see, correct or delete your information, email analyst@gtmpartners.com. For anything not covered here, the GTM Partners privacy policy applies.